San Jose, CA—July 17, 2018—With a series of power-management ICs (PMICs) from Maxim Integrated Products, Inc. (NASDAQ: MXIM), designers can optimize power for automotive advanced driver-assistance systems (ADAS) functions to achieve high performance, small size, efficiency, and electrical protection.

ADAS functions, many of which are now mandatory or will be soon, increase vehicle safety and enhance the driving experience. These features include smart braking for collision avoidance, GPS/navigation, adaptive cruise control, lane centering, lane-departure warning, and back-up/surround video. Although these functions receive considerable design attention, managing DC power in electrically harsh vehicle environments is a less-publicized yet critical challenge which involves significant issues of functions, features, performance, efficiency, and footprint.

Maxim’s array of application-optimized ICs, which manage DC power, solve the top-level designer pain points for various ADAS functions involving a combination of package size, operating efficiency, quiescent current, electrical protection, and EMI generation.

source：http://www.maximintegrated.com/